The operating system for physical commerce.
Silica unifies fleet logistics, live telematics, branded storefronts, and point of sale. Businesses that move and sell physical goods run on one source of truth instead of four disconnected tools.
Four tools. No shared number.
Silica started with a simple observation. A mid-size distributor running delivery, a storefront, and a retail counter was stitching together four or five tools, and none of them agreed on how much inventory was left. Orders got double-sold. Trucks ran routes that made no sense. Nobody had one number everyone trusted.
So we built the layer underneath: one data model for orders, inventory, vehicles, and customers, with logistics, telematics, storefronts, and POS as interchangeable modules on top. Today that architecture runs fleets, stores, and registers for operations of every size, from single storefronts to multi-region distributors.
“We didn't want to build another dashboard. We wanted the dashboards to finally agree with each other.”
Five years of moving and selling goods.
Founded in Nairobi
Started with a single logistics pilot for a regional distributor tired of trucks and spreadsheets disagreeing.
Telematics joins the platform
Distributors kept asking for raw vehicle data inside dispatch, not in a separate tool, so we built it in.
Storefronts and POS ship
Online and in-person sales read and write the same inventory, in real time.
1,000 fleets onboarded
Crossed 1,000 fleets across 20 countries, mostly through word of mouth between operators.
Public API and webhooks
Opened the platform so customers can build on the same data model our own products use.
38+ countries
The console, silica drive, silica client, shopit and silica market now run as one system.
The principles behind the product.
Customer obsession
We sit inside dispatch calls and store back-offices before we write a line of code. The roadmap follows the work, not the other way around.
Move fast, stay honest
Speed is a feature, but not at the cost of trust. We ship quickly and tell customers the truth the moment something breaks.
Build for the edge cases
Physical commerce is messy: bad signal, offline registers, missed deliveries. We design for the exception, not just the happy path.
One system, not four
Every product shares the same data layer. We resist bolting on disconnected tools, even when it would ship faster.
Get started
See your whole operation in one place.
Tell us about your deliveries, drivers or stores. We'll have your team on the console and the apps within days.